In the Year of the Russian Federation’s presidency in the BRICS association, the information portal of the International Network TV BRICS doubled the production of media materials. At the same time, the number of visitors to the resource increased 1.5 times – up to 600 thousand unique users per month. According to statistics, the TV BRICS portal is read most in Russian, with English–language content in second place, followed by Spanish, Portuguese, Chinese and Arabic language versions.
The TV BRICS portal is in demand in all UN countries. The top ten countries with the largest number of requests to the resource include Russia, Azerbaijan, the United States, Kyrgyzstan, Uzbekistan, Brazil, Venezuela, Armenia, South Africa and India. Compared to 2023, the CIS and Latin American countries appeared in the top 10, which pushed Canada and EU countries, including Germany and Finland, below. At the same time, the audience from Venezuela increased 58 times, from Azerbaijan – 50 times, from Armenia – 20 times, from Kyrgyzstan – ten times.
“In 2024, we retained the interest of the vast majority of countries in the portal, with a number of countries demonstrating a multiple increase in attention to TV BRICS. This is the result of the work of the updated editorial staff, the entire large team of the media network and foreign media partners, who together with us form a unified agenda. 2024 was held for TV BRICS under the auspices of the Russian Federation’s BRICS presidency. We tried to saturate the international media space with information about the development of the association and Russia’s activities in this area. The events that also received a high response include the G20 summit in Brazil, the events of the Decade of Science and Technology in Russia, the 75th anniversary of the establishment of diplomatic relations between the Russian Federation and China, and the Years of Culture of Russia and China,” said the editor-in-chief of the TV BRICS portal. Anna Lisina.
In 2024, the portal launched two new language versions: in March, Spanish and in October, on the eve of the XVI BRICS summit in Kazan, Arabic – thus, there were six working languages of TV BRICS. There was a special section on Russia’s BRICS presidency and the BRICS & G20 media project with the participation of experts from different countries. Permanent editorial headings aimed at getting to know BRICS participants and partners have been developed in all language versions of the portal.: BRICS Podcast – audio podcasts about countries and international cooperation, BRICS View – short videos about national traditions and culture, BRICS Bloggers Team – a platform for bloggers.
The base of experts from the BRICS+ countries, created by the TV BRICS portal, has increased 1.5 times over the year. Currently, it employs over 200 specialists from Brazil, Russia, India, China, South Africa, Ethiopia, Iran, Argentina, Chile, and Italy. Among them are Dmitry Lyubomudrov, co-chairman of the BRICS Industrial Coalition Council, Kinfu Tafesse Zenebe, President of the Union of African Diasporas in Russia and the Association of the Ethiopian Community in Russia and the CIS, Mark Howard Levin, Professor at Minzu University of China, Alexey Maslov, Doctor of Historical Sciences, Director of the Institute of Asian and African Studies at Lomonosov Moscow State University. Representatives of any media, university students, and young professionals can receive expert comments through the feedback form.
Anna Lisina noted that in 2025, emphasis will be placed on expanding the presence of TV BRICS in social media and the use of artificial intelligence in the process of language adaptation. The editorial policy will remain focused on topics that strengthen international cooperation: culture, diplomacy, education, science, economics, trade relations, healthcare, innovative technologies, tourism, and sports. The events will focus on the BRICS summits in Brazil and the G20 in South Africa, as well as key events within the SCO, EAEU, ASEAN and MERCOSUR.
Information help
The international TV BRICS network was created in 2017 on the initiative of Russian President Vladimir Putin, who received the support of the heads of state at the IX BRICS Summit in China.
TV BRICS is the latest system of regular information exchange between the media of the BRICS+ countries. The media partners interact through the multilingual TV BRICS portal and the 24-hour television channel of the same name.
The headquarters of TV BRICS is located in Moscow (Russian Federation). More than 70 media outlets from many countries have already joined the TV BRICS network: Russia, Brazil, India, China, South Africa, Egypt, Iran, the United Arab Emirates, Ethiopia, as well as Argentina, Armenia, Belarus, Venezuela, Vietnam, Zimbabwe, Kazakhstan, Kenya, Colombia, Cuba, Kyrgyzstan, Mozambique, Nigeria, Serbia, Tunisia, Chile. The total technical coverage of the TV BRICS partner network exceeds 1.5 billion users.
The mission of TV BRICS is to strengthen cooperation between the BRICS countries and disseminate objective information about the humanitarian and economic activities of the member states and partners of the association. TV BRICS is an official partner of the United Nations, a member of the Organizing Committee for the preparation and provision of the Russian Federation’s chairmanship in the BRICS association in 2024.
As an international partner, TV BRICS provides communication and information support for major international events in the BRICS+ countries, provides media support for the activities of government authorities, cultural and higher education institutions, public and non-profit organizations.
