On January 1, 2025, Federal Law No. 303-FZ of 08.08.2024 comes into force in Russia, introducing mandatory registration of owners of social media channels with an audience of more than 10,000 subscribers. The law applies to all popular platforms, including YouTube, Instagram, TikTok, Telegram and others.
Objectives of the innovation
Increasing the transparency of the work of popular bloggers and media personalities.
Tightening control over advertising content and ensuring its compliance with legal requirements.
Responsibilities of owners of social media channels
Registration with Roskomnadzor:
Owners of major channels are required to register as an official media resource.
Income reporting:
If there is an advertising activity, it is necessary to provide income data.
Compliance with the law:
Channel owners are required to comply with Russian legislation, including:
Labeling of advertising content.
Compliance with the rules of advertising.
Liability for violation
Failure to comply with the requirements may result in:
Prohibition of advertising.
Penalties: The amount of fines depends on the severity of the violation.
Blocking an account or page: In case of serious violations, the account may be blocked in Russia.
Exceptions
The law does not apply to personal pages that do not use advertising or engage in commercial activities.
How will this affect bloggers?
The innovation is aimed at creating equal conditions between popular bloggers and traditional media, which are already required to comply with such requirements. The lawmakers emphasize that it is designed to increase users’ trust in social media and protect the audience from false or hidden advertising.
If you run a popular channel, you should prepare in advance to meet the new requirements in order to avoid sanctions.
A source: https://buh-a.ru/novosti/11-novosti/306-obyazatelnaya-registratsiya-sotsmedia-kanalov-s-1-yanvarya-2025-goda
On the rights of advertising:
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