Record-breaking scale and award ceremony in the spotlight

The concert was opened by Alfiya Amirova, President of the International Union of Women, Chairman of the organizing Committee of the Forum, who emphasized the historical significance of the event and the importance of uniting women leaders.

The central element of the evening was honoring the winners. It is important to note that this year the geography and scope of the projects have reached an incredible scale. More than 5,000 applications from all over the world have been received for the competitive nominations — “Photo Contest”, “Lullaby in the native language” and “National Dance”.

The special solemnity of the moment was added by the fact that the winners of the photo contest took the stage, who personally came to collect their awards from different parts of Russia. This highlighted the scope of the project and the great importance of the victory for each participant.

• Photo contest: 60 winners
• A lullaby in your native language: 20 winners
• National dance: 21 winners

1. 

2. The winner in the nomination “Best Achievements in culture and Art” – Galina Merzlikina is a recognized specialist in the field of visual culture and art communications. Her professional activity is aimed at developing international cultural cooperation, preserving and popularizing the Russian artistic heritage, as well as supporting creative initiatives and young authors. Through her projects and expert work, she makes a significant contribution to strengthening cultural dialogue between the regions of Russia and foreign countries, representing Russian art as an important part of the global cultural space.

   

3. The winner in the nomination “Best public Initiative” is Olga Borisovna Shubladze. He is engaged in social activities. He participates in the action of doctors, military personnel, and nurses. She provided assistance to the Voronezh orphanage. I’m promoting a Russian flower manufacturer. I am making a presentation to the State Duma in the Liberal Democratic Party, the development of bulbous flower breeding in Russia. She participated in many competitions and city events.

   

4. The winner in the “Best Entrepreneur of the Year” nomination is Yulia Kuzmina, an entrepreneur whose success is measured not only by profit, but also by contribution to the development of her hometown. From a sports store and support for young champions to a cozy cafe and her own cosmetics line, each of her projects is born out of personal values and love for her work. Her business is a sincere concern for people, which creates not just customers, but loyal friends and like—minded people.

   

5. Winner in the nomination “Achievements in the media space (cinema, TV, mass media, Internet resources)”- Prel Svetlana Nikolaevna. He is a recognized specialist in the field of media space: mass media, Internet resources; an expert on federal channels. Her professional activity is aimed at developing and popularizing integrative methods in psychology, as well as educating the public in this field. Through her projects and expert work, she makes a significant contribution to strengthening the nation’s psychological health and strengthening family values.

   

   6. The winner in the Mentoring and Experience Transfer nomination is Ekaterina Schatz, an expert in personality psychodiagnostics and career guidance, an assessor and professional image educator with extensive mentoring experience, a mother with many children, and a member of the CIS Speakers Association.

   

6. The winner in the nomination “The best designer of the year” – Melnikova Tatiana IvanovnaФото: anisimovp.ru
7. The winner in the nomination “Achievements in the development of tourism and hospitality” is Natalia Avacheva, a public figure and philanthropist. Producer. Mentor of personal relationships. Head of the individual travel club. The owner of the online clothing store “Woman and Man”. A participant in the ecosystem for the development and association of entrepreneurs throughout Russia

   

8. The winner in the “Keeper of the Hearth” nomination is Lyudmila Vladimirovna Moshuldayeva. Lyudmila Vladimirovna Moshuldayeva, Art Director of the Gallery of Artists and Masters of Folk Decorative and Applied Arts, Art ERDENI, “Ambassador of Culture”. In 2022, she was awarded the title of “Cultural Ambassador” by the Union of Women of Russia. In addition to exhibitions and creative evenings, she also holds exhibitions, creative evenings, concerts outside the Republic. Lyudmila Vladimirovna also invites artists from other regions, exhibitions have been held from: the Republic of North Ossetia-Alania, the Republic of Adygea, Tyva, Buryatia, Mongolia, Dagestan, America, Thailand.

   

9. The winner in the nomination “Bridge of Cultures: for contribution to international diplomacy through linguistic mediation” – Chandra Rawat Anamika, The owner of the Lingua Creatives translation agency. India

   

10. The winner in the nomination “Education in the field of digitalization”, Anastasia Andreevna Anastasina, a member of the community of wives of Russian diplomats, a member of the International Union of women, director, producer, diplomat, is awarded for educational work in the field of Artificial intelligence and the formation of discussion sessions within the framework of the international etiquette and protocol forum MAKPEC and the international fest forum “Voices of the World” and the Umma Forum in 2025

    

11. The winner in the nomination “Golden Fund of the agricultural sector: A woman leader in agriculture”, Khalikova-Brundukova Stella, Owner of the agricultural holding “Kukmorchanka” (Rep. Tatarstan). Co-founder of the Association of Women’s Cooperation at the Spiritual Guidance of Muslims of the Russian Federation. Married, mother of 4 children. Topic: “Personnel hunger: youth involvement in agriculture”

    

12. The winner in the nomination “Breakthrough of the Year”, Shabanova Amina Rafaelevna, founder and CEO of the Umma Forum. Topic: “UMMA FORUM: Public diplomacy as a bridge of trust between cultures.

    

• 

• Tatiana Marchuk’s Mums Choir gave the audience tenderness and comfort with the performance of a lullaby.

  

• The show of the Anna Komkina Model School, which presented hats of the Liya Gureeva brand, captivated with elegance and style.

  

• Singers Polina Romanova with the song “Love flies over my Russia” and Bogdan Volodin with the author’s song “Moscow” charged the hall with patriotic feelings.
  
• The bright final accents were the performances of the young pupils of the PersOna studio and the creative team of the Stars of Hope from Vietnam, emphasizing the international status of the forum.
  
• A special gift for the audience was the performances of the winners in the nominations “Lullaby in their native language” and “National Dance”, who demonstrated their skills on stage. Their live performances have become a vivid illustration of the cultural diversity and creative potential of the competition.
  

The co-organizer of the festive evening was the PersOna Creative Center, whose professionalism and many years of experience ensured an impeccable organization and the highest level of the event.

The concert program became a worthy setting for the award ceremony.

A special atmosphere prevailed in the packed hall — among the audience were honored guests of the forum: statesmen, famous public figures, representatives of the diplomatic corps and the cultural elite.

The forum ended, leaving behind a sense of unity, inspiration and faith in the limitless possibilities of a modern woman. See you next year!

• AYA Cosmetics
• Olga Moroz Clinic of Aesthetic Medicine, Official partner of the International Award “Woman of the Third Millennium”
• KORA PROFESSIONAL
• The company “Blagodar Krasnodar”
• JNS JULIENEWSTYLE
• Culture for Life Center (Galina Merzlikina)
• DesFleur Flower House (Olga Shubladze-Belova)

Сообщение The gala concert closed the IV International Forum “Woman of the Third Millennium” появились сначала на embassylife.ru.

The southernmost point of the Voronezh region is a small but very cozy town, whose name still hides a mystery – Boguchar. It is one of the Small historical cities of Russia, and its rich history and strong cultural traditions make this place attractive for tourists. The delicate architecture of the ancient merchant town is perfectly combined with the developed infrastructure. And the cable-stayed bridge “Thousands of Fireflies” has already become Boguchar’s most recognizable location.

The names of Afanasyev, Chekhov, Sholokhov, Platonov, and Kischenko are associated with the city. The picturesque nature of the Boguchar region is described in literary works and on famous canvases that can be seen in private collections and state museums. It is worth visiting here at least once, and the grass steppes, the aromas of various grasses, sweet strawberries, funny baibaki and Father Don will forever settle in your heart.

This is my Small homeland, a place of strength and inspiration. Here, every corner is close and understandable to me, everywhere I can find inspiration. The older I get, the more I understand the secret of the success of those people who live here and achieve certain heights in their activities. This is unconditional love for the native land and the desire to make it even better.

For example, my countryman Vladimir Polshakov is the only Boguchar artisan who has been awarded the title of “People’s Master of the Voronezh Region.” His souvenirs can be found in absolutely any city of our vast Homeland and even beyond its borders. A variety of wooden products at Vladimir Alexandrovich’s enterprise are painted in a unique technique, which is popularly called “Bogucharskaya Khokhloma”.

In the 70s of the last century, this painting was invented by Faina Lobastova, the main artist of the souvenir shop at the Bogucharsky forestry, in which Vladimir Polshakov also worked. She used the technique of background writing as a basis – when a background is applied to gold with black paint, leaving the ornament golden. Bogucharian craftsmen added daisies, cornflowers, hop cones and pea tendrils to the classic elements of Khokhloma painting. When the forestry enterprise ceased to exist, it was Vladimir Alexandrovich who did not allow this unique painting to disappear – he organized a limited liability company, hired former colleagues in the workshop and has been manufacturing branded souvenirs for 20 years.

My story confirms the well-known saying: “Where I was born, I came in handy there.” My whole life has been spent in Boguchar, my children were born here, my projects are implemented here and my intense social activities take place. It is very important for me not just to run a business, but to contribute to the life of my native land, to be involved in its development and prosperity. My philosophy is simple – do what you love and love what you do. Each of my projects was born out of personal experience and the desire to make the people who live next to me feel comfortable, cozy and useful.

Since I was young, I have been passionate about sports, so one of the areas of my activity is a sporting goods, clothing and footwear store that meets the needs of athletes of any level – from amateurs to masters of sports. In addition, I am a member of the Sports Council under the administration of the Bogucharsky municipal district and oversee several areas at once – boxing and Greco-Roman wrestling. Realizing how important sport is for the development of the younger generation, I try to support young athletes, from sponsorship to organizing competitions and contests.

Another project is a cozy cafe in the city center. I wanted to create a place where I could sit with my family and friends, succumbing to the leisurely rhythm of our city’s life and making a stop in the daily series of worries and troubles. When I created the atmosphere of this place, I listened to my feelings – is it good for me here, is it comfortable, does there arise a desire to return here again. Now the cafe has become not just a food outlet, but a place of attraction for connoisseurs of delicious cuisine and cozy interior.

My youngest project is the JNS JULIENEWSTYLE line of hair and body care cosmetics. Like any woman who is a mother of two daughters, I pay great attention to cosmetics. My girls are engaged in choreography, and these are hairstyles, a large number of fixing agents and high temperatures during styling. The hair becomes dry and brittle during this treatment. In search of a working tool, we tried a lot. But if you want a good result, go ahead. Who can take care of my girls better than me? That’s exactly the question I asked myself when the idea of creating natural cosmetics without the use of parabens and harmful substances was born in my head. Having studied all the subtleties of this process, having conducted more than one experiment, I found my formula for high-quality and safe hair and body care. Shampoos and balms of my brand are approved by hairdressers, they really work, giving new life to hair. And body lotion with the effect of “skin like a baby” is an incredible sensation that absolutely any woman can afford.

When you live in a small town, you are always in the palm of your hand – visible from all sides. Therefore, it is important to approach his business responsibly and with a soul, so that he would not be ashamed to look into people’s eyes. These are the basic precepts of my business, simple and understandable. Looking at the smiles of customers, receiving feedback from them with thanks, and hearing from new customers that they came to you on a recommendation is almost happiness for a person who is in love with his business.

Julia Kuzmina

Short description

The philosophy of love for business, territory, and people. The story of a female entrepreneur from the Russian countryside, who proved that it is not only possible to build a business in a megalopolis. About what inspires new projects and motivates for development, in the story of the creator of the brand of care cosmetics JNS JULIENEWSTYLE Julia Kuzmina.

Сообщение Beauty in a Boguchar way: how residents of a small town in the Voronezh region promote their native land появились сначала на embassylife.ru.

The event was attended by members of the Federation Council, deputies of the State Duma, the leadership of the Ministry of Foreign Affairs and other government agencies of the Russian Federation, heads of diplomatic missions and diplomats, representatives of the political and business circles and scientists and cultural figures, as well as representatives of the media and compatriots living in Russia.

In his congratulatory speech, the Head of the diplomatic mission informed those present about various aspects of the political, social and cultural life of Tajikistan during the period of the country’s state sovereignty, about the enormous contribution of the Leader of the Nation, President of the Republic of Tajikistan Emomali Rahmon in building a new Tajik state. Recalling the most important achievements of the state during the years of independence, the increasing role of Tajikistan in the international arena, as well as the state and prospects of strategic partnership with the Russian Federation were outlined.

The guests were also addressed by Deputy Chairman of the Federation Council of the Federal Assembly of the Russian Federation N. A. Zhuravlev and Deputy Minister of Foreign Affairs of the Russian Federation A. A. Pankin. The honored guests congratulated the Tajik side on the occasion of State Independence Day and highly appreciated the state and prospects of cooperation between the two friendly countries.

The reception was accompanied by a cultural program that reproduced Tajik history, culture, customs and traditions.

An exhibition was organized within the framework of the event, which featured a number of products from national producers, fresh fruits and dried fruits, handicrafts such as national clothing, needlework, embroidery “Chakan”, as well as the country’s tourist opportunities, paintings by Tajik artists and national products made of stone and wood.

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• Shakirzyanov Marat
• 8 968 441 84 51
• embassylife@mail.ru

Сообщение The Federal Agency Rossotrudnichestvo supported the IV International Forum “Woman of the Third Millennium” появились сначала на embassylife.ru.

To get to the Festival, regional qualifying rounds were held in many Russian cities, as a result of which the winners represented their regions in the final of the Stars International 2025 Fashion and Talent Festival.

The award ceremony of the Festival closed with a grandiose theatrical Children Haute Couture show by @personamodel, in which models from all over Russia presented exclusive designer High-fashion outfits. The author’s collection of one of the best Russian designers, Elena Melyakina, was also presented. The event is traditionally held with the support of the INTERNATIONAL UNION OF WOMEN. The project was also supported by leading media partners and the best glossy publications in Russia (such as: Kids FM Radio, Celebrity TV, Fashion TV, TVM Channel, The Embassy Life Portal, the Glossy magazine The Names, the Glossy magazine Children in Showbiz, the Glossy magazine I Sing, the Glossy the magazine “Babyer”, the glossy magazine “Best Kids Models” and many others)

The jury and guests of honor included film and television stars, fashion experts, photography professionals, Russian producers, organizers of international events, and media personalities.

The festival traditionally takes place as an event of a high artistic level, a professional modern venue, megawatts of light and sound, and professional multimedia equipment. And the support of the best masters from the field of beauty. This year, the official beauty partners are the ByutiGrad network of beauty and recreation centers and Freya salons.

The official photo partner of the project is Sonostudio. Photographers: Yuri Yadrov, Juliana Kramer.

Сообщение The 19th International Fashion and Talent Festival “Stars International 2025” took place in MOSCOW on 05/30/2025 появились сначала на embassylife.ru.

Nadezhda Petrovna Lebedeva, an artist, cultural critic, and curator of international projects, took part in the Conference as an expert speaker. Nadezhda Petrovna opened the topic: “Creative industries and volunteerism as part of the self-determination of Muscovites and Russians in general.”
Introduction

Modern society is increasingly turning to the creative industries and volunteerism as tools for personal and social development. These areas not only create new economic opportunities, but also become an important part of citizens’ self-determination, allowing them to unleash their creative potential, strengthen their cultural identity, and implement socially significant initiatives. Moscow, as one of the world’s leading megacities, demonstrates successful practices in this area that can serve as a reference point for other regions of Russia.

Creative industries: drivers of creative self-determination

In 2020, the Moscow Government created the Agency for Creative Industries (AKI) — a structure designed to support creative business in such areas as:

art and design,
architecture,
cinema and music,
publishing,
advertising, etc.
Key functions of AKI:

Consultations and training — assistance in business registration, intellectual property protection, and investment search.
Creative Business Services Center — operates on the principle of “one window”, bringing together entrepreneurs, experts and investors.
Grants and competitions — financial support for startups (for example, the Cultural Initiative program).
An example of success:
In three years of work, AKI has helped launch more than 500 projects, including art residencies, digital platforms for artists, and interactive exhibitions. Such initiatives not only generate income, but also create an environment where every Muscovite can find himself, from a novice designer to an experienced architect.

Potential for the regions:
Moscow’s experience has shown that creative industries are capable of:

Create new jobs,
Preserve cultural heritage through modern formats,
To involve young people in creative activities.
Volunteering: a social lift and a path to self-realization

Mosvolonter is the largest volunteerism resource center in Russia, bringing together 250,000 active citizens. Its key areas are:

Social — assistance to the elderly and orphaned children.
Ecological — clean-up days, eco-actions.
Cultural — preservation of heritage, organization of events.
Cultural volunteering is one of the most sought—after areas. The volunteers:

They conduct guided tours in museums and parks,
Architectural monuments are being restored,
They participate in festivals (for example, “Circle of Light”, “Golden Mask”).
The Moscow Longevity project is a vivid example of how volunteering helps unlock the potential of the “silver age”. Participants:

They learn new professions (photographers, fashion designers, actors),
They create fashion theaters and art studios,
They participate in city events.
Synergy of creativity and volunteerism: the path to a harmonious society

Creative industries and volunteerism complement each other:

Cultural projects (festivals, exhibitions) are often implemented by volunteers.
Volunteers become ambassadors of creative initiatives, promoting them in social networks and the media.
The government and business receive socially responsible partners who are ready to solve current problems.
Examples of synergy in Moscow:

Volunteers help to organize a Fashion Week where young designers present collections.
Moscow Longevity participants create hand-made products for creative industry fairs.
Recommendations for scaling up the experience

The creation of regional AKI is an adaptation of the Moscow model of support for creative entrepreneurs.
The development of “silver” volunteerism is the opening of centers modeled after the “Moscow Longevity” in each region.
Educational programs — courses on the basics of entrepreneurship and digital skills for volunteers.
Grant support is the financing of interregional projects at the intersection of creativity and volunteerism.
Personal history:
The author of the report, having retired, organized 55+ Model Theater as part of the Moscow Longevity. Project participants:

They sew costumes, put on musicals,
Participate in designer shows,
They visit museums and master classes.
“Grandmothers disappeared, and ladies appeared,” the curators of the project note.
Social impact:

For volunteers: An opportunity to realize your dreams, improve your health, and find like-minded people.
For the society: Preservation of traditions, transfer of youth experience, strengthening intergenerational ties.
Since childhood, I dreamed of being a film director. It turned out differently in my working life. And so, in retirement, as part of my Longevity, I discovered this facet of mine. After studying at the Model School (And now 55+ models are in great demand among designers and fashion designers, because life expectancy is growing, and women of any age want to be beautiful), I organized my own School at the Moscow Longevity, and now the Model Theater. You can’t imagine how enthusiastically the women are engaged with me (the men are still looking closely).

We put on performances, screenings, like musicals. (That’s when I turned around in full force as a director.) The participants do everything themselves – choose roles, create outfits, beat them themselves, etc. Their eyes are burning, fantasies are overflowing. Longevity workers say that grandmothers have disappeared, and ladies have appeared.The ladies are engaged in modeling, photo posing, gymnastics, dancing, acting and, which is not found anywhere else, designing their costumes for shows. Doctors, cosmetologists, dancers come to us with master classes. For willing participants, there is an opportunity to participate in large commercial screenings.

We go to museums and concerts together. We also participate in the shows of professional designers. Volunteers from other fields join us. The theater also had its own prop and costume section.

We have already been invited to perform in other Centers, or at the vernissages of artists.

Conclusion

Creative industries and volunteerism are not just trends, but important elements of a modern person’s self—determination. They allow:

Realize creative ambitions,
Strengthen social ties,
To contribute to the development of society.
Moscow demonstrates that a combination of government support, business initiatives, and citizen activism can change lives for the better. Spreading this experience across the country will open up new opportunities for millions of Russians, helping everyone find their place in a rapidly changing world.
The symbol of the volunteer, the open palm— perfectly reflects the essence of these areas: kindness, openness and willingness to share the most valuable things — your time, talent and ideas.

Full recording of the conference: “Formation of Russian and Moscow cultural identity” .

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Сообщение Creative industries and volunteerism as part of the self-determination of Muscovites and Russians in general. появились сначала на embassylife.ru.

Participated in the Conference as an expert speaker. Kalgina Elena Konstantinovna, statesman and public figure, expert in the field of youth policy and security. Topic of the speech: “Moscow’s Creative Industries as Drivers of the Cultural Code: Fashion, Cinema, Animation, and New Media in Shaping Russian Identity.”

Dear colleagues, participants of the conference!

In the era of globalization and digital transformation, issues of cultural identity are coming to the fore. Moscow, as the capital of Russia, not only preserves the richest cultural heritage, but also actively forms new mechanisms for its transmission through modern creative industries. Today I will talk in detail about how KinozavodMoskino and the I’m on Style project are becoming powerful tools for strengthening Russian identity through the synthesis of fashion, cinema and digital technologies.

Moskino Film Factory: an innovative hub for creative industries
The Moskino film cluster is a unique ecosystem where the traditions of Russian cinema are organically combined with advanced creative and
IT technologies. Unlike classical film studios, a fundamentally new model of interaction between various areas of the creative economy has been created here.:

1)Full-cycle filmmaking

Filming of feature films and documentaries;
Production of television content;
Creating animation projects.
2)Fashion industry

The “I’m on Style” project as a growth point for Russian design;
Fashion and Technology Labs;
Production of costumes for cinema and theater.
3)Digital technology

Development of VR/AR projects;
Creating digital doubles;
Production of content for metaverses.
4)Educational programs

School of Cinematographic Professions;
Digital Technology Courses in Fashion;
Professional development programs.
Importance for cultural identity:

Preserving traditions through modern formats;
Development of innovations in the cultural sphere;
Formation of new professional standards;
Creating growth points for young professionals.
The project “I’m on style”: fashion as an actual cultural code
The fashion and design pavilion of the Film Factory houses the laboratory and the show room project
“I’m on style”, which in a short time became:

An incubator for young design talents;
A platform for cross-industry collaborations;
Laboratory for the development of new production technologies;
The Center for the popularization of Russian Design;
Specific results of the first season (2023):

The reality show “I’m on Style” is a unique project about mass Russian fashion, aimed at import substitution and popularization of working professions in light industry.

Key indicators:

18 issues with a total reach of 85 million views;
More than 43 thousand publications in the media and social networks;
7 capsule collections, including 2 special lines with Soyuzmultfilm characters;
Direct viewer voting for collections.
Project Features:

Creating affordable fashionable mass-market clothing;
Integration of cultural heritage (images from the “Golden Collection” of Soviet animation);
The use of digital technologies at all stages of production.
The formation of identity through the synthesis of art
The “I’m on Style” project demonstrates an innovative approach to strengthening cultural identity through:

1) Connection with traditions

– Special lines with Russian animation characters.
Example: As part of the project, two capsule collections were dedicated to the heroes of Soyuzmultfilm’s “Golden Collection.” Favorite characters — Winnie the Pooh, the Hedgehog in the Fog, the Wolf and the Hare from Nu Pogodi! — inspired designers to create modern fashion solutions. These images were organically embodied in everyday clothes, proving the viability of traditional cultural codes in modern fashion.

2) Technological innovation

Development of digital collections;
Creating 3D avatars for virtual fitting rooms;
The use of neural networks in design (more than 500 SKUs were created in three months).
3) Educational component

Professional orientation programs;
Support for young designers;
Preservation of traditional production technologies.
Learn more about future work directions:

1)Development of educational infrastructure:

Launch of the School of Fashion and Technology;
Development of online courses for regions.
Educational program (starting in 2025)

Annual course “From sketch to production”;
Master classes from leading industry experts;
Practical internships at the best production facilities in Moscow;
Digital design and 3D modeling programs.
2) Production unit

Creating capsule collections;
Costume design for film and theater productions;
Experiments with innovative materials (biodegradable fabrics, smart textiles);
Expansion of production capabilities: creation of a prototyping center, development of micro-production technologies.
3) Cultural events

fashion shows;
Exhibitions “Russian Design: Traditions and Innovations”;
Expansion of cooperation with Russian film studios;
Creation of joint collections with the regions of Russia.
4) Strengthening international cooperation:

Participation in international exhibitions and fashion events;
Development of the export potential of Russian design.
5) Filming the second season of the reality show “I’m on style”

Conclusion and strategic initiatives

The Moskino Film Factory and the I’m on Style project represent a successful model for integrating creative industries into the process of cultural identity formation.

Full recording of the conference: “Formation of Russian and Moscow cultural identity” .

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Anastasia Aleksandrovna Zavodchikova, Head of the Marketing, Advertising and PR Department, took part in the Conference as an expert speaker. National Institute of Design.

The topic of the presentation is “Design as a tool for preserving and transforming cultural identity: the experience of the National Institute of Design.”

Introduction

In today’s world, where globalization and digitalization are rapidly changing the face of culture, the issue of preserving and transforming cultural identity is becoming particularly relevant. Design acts not just as a visual communication tool, but as a powerful mechanism capable of preserving traditional values and at the same time adapting them to modern realities.

Theoretical foundations of cultural identity in design

Cultural identity is a complex system of symbols, images, and meanings that shape a society’s self-awareness. In the context of design, it manifests itself through:

Visual symbols and patterns
Traditional materials and techniques
Cultural codes and archetypes
Socially significant practices
Design education is becoming a key link in the process of transferring cultural values to new generations.

The National Institute of Design (NID) has developed a comprehensive training system, including:

Learning traditional crafts
Cultural context analysis
Modern design methods
Interdisciplinary approach
Practical aspects of working with cultural identity

The NID implements several key areas of work with cultural identity:

Adapting traditions

Creating modern interpretations of folk crafts
Using traditional ornaments in a new context
Reinterpretation of historical forms
Social design

Projects for the preservation of intangible heritage
Development of educational programs
Creation of public spaces taking into account cultural peculiarities
Digital design

Virtual reconstruction of cultural monuments
Creating digital archives
Development of interactive platforms
The role of design in the preservation of cultural heritage

The National Institute of Design (NID) is one of the leading educational institutions developing methods of using design to preserve cultural heritage. The main areas of the Institute’s work include:

Adaptation of traditional elements in modern design
Reconstruction of historical forms through modern technologies
Creating new meanings based on traditional symbols
Transformational processes in design

Innovative approaches to design make it possible not only to preserve cultural identity, but also to transform it in accordance with modern requirements. The NID implements the following methods:

Cross-cultural projects combining elements of different traditions
Digital technologies in the preservation and transmission of cultural heritage
Social design as a tool for influencing social processes
An ecological approach to design based on traditional practices
Practical results

The NID educational programs are aimed at forming a new generation of designers who are able to work with cultural identity. Key achievements:

Graduates of the Institute successfully implement projects for the preservation of cultural heritage
International collaborations allow the exchange of experience in the field of cultural design
Research projects contribute to the development of cultural design theory
Practical developments are used in various fields, from industrial design to graphic design.
Conclusion

Design becomes a powerful tool for the preservation and transformation of cultural identity, allowing not only to preserve traditional values, but also to create new forms of their expression. The National Institute of Design demonstrates successful experience in integrating cultural heritage into modern design, which opens up new prospects for the development of the professional community and the preservation of cultural diversity.

Full recording of the conference: “Formation of Russian and Moscow cultural identity” .

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WITH LOVE AND CARE FOR YOU FROM KORA!

The legend of the brand name

In ancient Greece, women used the power of medicinal herbal elixirs to make their skin beautiful.

CORA, the heroine of ancient Greek mythology, is a woman’s prototype of eternal youth and health.

Company history

The idea of creating the company originated in 1997. In those years, the Russian market was flooded with cheap (sometimes not very) imported cosmetics. At the same time, the price often did not match the quality of the product, but it was all packaged in beautiful packaging and bribed Russians who were deprived of beauty in Soviet times. Then the decision was made to create a company for the production of high-quality “working” cosmetics in a low price segment, taking into account all modern requirements for the development and creation of cosmetics.

For more than 27 years, KORA has been delighting its fans with innovative developments in the field of face, body and hair care, while remaining true to the traditions and familiar principles of the Russian consumer. Over the years, a serious development path has been passed, which has been appreciated by the love of a huge number of our consumers and, accordingly, by many Russian awards and prizes.

Our advantages:

Own high-tech production
Own research center and laboratory
Strict adherence to quality control systems from raw materials

before the finished product

Experience and knowledge of highly qualified

technology specialists

A large number of proven recipes
Traditional and modern methods in formula development
The use of cosmetic raw materials with proven

efficiency from the world’s leading manufacturers

No use of hormones, synthetic bases, animal components

origin.

We develop and manufacture our products in Moscow, and they undergo many tests. Only the best and proven products reach the consumer.

The scientific approach implemented in the development of cosmetics for certain skin types and conditions is the basis of the philosophy of the KORA brand. The brand’s mission is to ensure that, thanks to the brand’s products, your skin looks well-groomed and remains healthy and young for a long time.

Thanks to constant cooperation with the world’s leading developers of cosmetic formulas, as well as with leading cosmetology centers in Russia, KORA Laboratory has a unique set of knowledge necessary to understand the individual needs of a woman’s skin, taking into account the type and condition of the skin.

The main components of KORA cosmetics are the latest scientific developments in the field of molecular biochemistry, biotechnology and many other scientific fields.

disciplines related to the regulation of metabolic processes in the skin.

The KORA laboratory has a unique set of knowledge necessary to understand individual skin care needs, taking into account its type and condition.

Development of our own original innovative complexes

for premium anti-aging programs, it covers all skin care needs with signs of age-related changes.

Programs:

YOUTHFULNESS OF THE SKIN (with resveratrol)

RESVERATROL– the “YOUTH MOLECULE”, is a sensation in anti-aging care, providing numerous notable benefits.

ENCAPSULATED RESVERATROL (a unique delivery system that provides a deep effect of resveratrol on skin cells), combined with peptide complexes of vegetable origin, oils and vitamins significantly reduce the visible signs of skin aging.

0.2 CELLULAR RENEWAL (with GF-growth factors and an extensive group of regulatory peptides).

The effectiveness of the program is due to the availability of a modern clinically proven biotechnological recombinant cocktail U-activ ® P&C (GF-growth factors, an extensive group of regulatory peptides) for skin rejuvenation due to the intensification of intercellular communication.

0.3 SKIN REGENERATION (with retinol)

RETINOL “KING” Among the active ingredients, it is the most multifunctional and effective in combating skin imperfections, rejuvenating at the molecular level.

ENCAPSULATED RETINOL (a unique delivery system that eliminates possible irritations when adapting to retinol, while maintaining its high effectiveness), combined with copper tripeptides and other components included in formulas that complement and enhance each other’s effects. They have a complex effect, contributing to the stimulation of cell renewal and regeneration, triggering skin rejuvenation processes from the inside.

We have been working in the field of aesthetic cosmetology for more than 27 years and have accumulated a wealth of experience in developing professional products.

KORA PROFESSIONAL is an ultra-modern professional line. It satisfies the need of specialists for economical, multifunctional, instant-acting tools with absolute efficiency and safety in use.

We are in favor of a scientific approach, for the absence of illusions. The time of funds containing only plant extracts is irretrievably gone. Only a combination of ultra–low molecular weight innovative complexes and a special technology for processing plant extracts, which increases the content of active ingredients in the formulation, as well as fermented extracts and vitamin complexes, can have a wide range of positive effects on the skin.

The range of the KORA brand is formed based on the search for a productive scientific solution to any skin problem. Our specialists are fully immersed in the process of constantly changing modern developments in the field of aesthetic cosmetology. Currently, KORA Laboratory offers more than 150 types of cosmetics, including professional ones.

The company is developing successfully, our products are loved and in demand.

On the rights of advertising

• VIOLENT LLC exclusive distributor
• Phone: 8 (495) 641 28 10/11;
• www.kora.ru
• E-mail: kora-nov@mail.ru

Сообщение To look good is to feel CONFIDENT! появились сначала на embassylife.ru.

Photo works of the International Photo Contest “Mother and Children in National Costumes”, which takes place in 2024 under the auspices of the Commission of the Russian Federation for UNESCO with the support of the Federal Agency for Nationalities Affairs, were presented at the Tavrichesky Palace on the forum site.

The international photo contest “Mother and Children in National Costumes” has been in existence since 2019, designed to demonstrate the national flavor of the peoples of Russia and friendly foreign countries by expressing the diversity of their nation’s culture through national costume, with the help of talented works by photo artists.
One of the goals of the international photo contest is to preserve traditional family values, strengthen intra–family and intergenerational relations, and form family traditions.
The implementation of the activities of this project is aimed at helping to preserve the national identity, cultures and traditions of the peoples of Russia and friendly foreign countries in the context of the increasing pace of globalization of society through the national costume of mothers and children.
In 2024, the 5th anniversary International Photo Contest “Mother and Children in National Costumes” received the aegis of the Commission of the Russian Federation for UNESCO, the support of the Federal Agency for Nationalities of Russia and the Moscow City branch of the All-Russian Public Organization “Russian Geographical Society”.

The photo exhibition was presented at the United Nations (Vienna), at receptions dedicated to Russia Day in a number of Diplomatic missions of the Russian Federation abroad in more than 25 countries. In particular, at the Russian Embassies in Mongolia, in Austria (Vienna), in
France (Paris), Slovakia, Portugal, Mumbai (India), Consulate General in Istanbul, the Russian House in Brussels, etc. The information is posted on the official websites of diplomatic agencies.
The organizing Committee of the photo contest in 2023 approved a new nomination – the Vocal competition “Lullaby song in the native language”. Despite the large geography of the competition, the winners of the competition from all over our country came to us today.

In 2025, the 6th International Photo Contest “Mother and Children in National Costumes” will be held under the auspices of the Commission of the Russian Federation for UNESCO.

At the forum, the exhibition was presented by the Head, Chairman of the jury of the International Photo Contest “Mother and Children in National Costumes”, President of the International Women’s Union – Amirova Alfiya and Chairman of the Organizing Committee of the International Photo Contest “Mother and Children in National Costumes”, Editor-in-Chief of the Online publication “Embassy Life” – Shakirzyanov Marat.

Сообщение The photo exhibition of the International Photo Contest “Mother and children in national costumes” was presented at the 3rd International Forum “Commonwealth of Fashion” появились сначала на embassylife.ru.