Friday, March 29

The reality show “I'm on style” is a new project about mass Russian fashion!

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On December 1, with the premiere of the teaser of the new reality show “I’m on style”, the All-Russian casting for the selection of the future participants of the project started.

14 of the most promising designers will demonstrate their professional skills for 4 months and together with designers, seamstresses, laboratory assistants, mentors and teachers of the project will create the first affordable brand of mass-demand clothing in Russia. The winner will be determined by the audience during the voting process!

Within the framework of the project, participants will study the system of the world fashion industry and the traditions of the Russian style. They will learn how to create fashionable and modern collections, work with domestic raw materials and large production. They will learn about ways to promote their creations to the masses, about ways to communicate with consumers and specialists from the creative industries. They will organize and hold their first fashion show. They will create in front of the whole country the first collection of fashionable and affordable clothes in Russia with the participation of the audience.

In order to attract the attention of designers to the new project, the famous music video maker Serghey Grey, who has dozens of video clips and implemented large-scale musical projects, shot a teaser at a real sewing production, inviting the famous singer and songwriter Marie Kraymbreri to the main role.

“This is something new, viewers will create a fashionable and affordable collection of clothes by voting with the hands of designers, girls will be able to take part as models at a real show, get the opportunity to transform themselves in the hands of the best makeup artists and stylists of the country. You can’t count everything! All this will certainly ensure the full involvement of the viewer of the show “I’m on style” with the fashion world,” Marie Kraymbreri shared her impressions after filming the teaser project.

According to the creators of the project Elena Kalgina and Alena Shkarup, in order to get into the SHOW, you need to pass a casting and prove your right to participate. The doors will be open only to the most creative, energetic, obsessed, ready to really be “on style”. The project teams will be formed after the end of the casting, but for now on the website yanastile.ru you can still have time to apply!

The teaser of the project can be viewed in the official group vk.com/ya_nastile

The project “I’m on style” is being implemented with the support of the Presidential Foundation for Cultural Initiatives. Separately, the project team thanks Russian Radio for their help and support in organizing the filming of the teaser.

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