Sber has launched a digital project “Kaleidoscope of Cultures” – a collection of digital clothing with prints in the form of folk ornaments. It is implemented by the Sbermarketing team and Sber AR/VR Lab. The main goal, according to the creators, is to bring traditional patterns into the modern digital environment.
Each outfit has its own design and style. Ethnic patterns adorn modern and even futuristic models. The development team sought to show that cultural heritage can also be used in digital reality.
In addition, the ornaments are adapted for screensavers for the SberBank Online mobile application. Users can change them on the main page of the application.
