Thursday, March 28

Oman develops MICE industry

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MICE industry (meetings, conferences and exhibitions) is a tourism sector that includes work on organizing and conducting business events. It is the backbone of Oman’s tourism industry.

In 2022, 215 events were held in Oman, the total number of participants of which amounted to 1.2 million visitors.

The summits, exhibitions and conferences held in the field of science, technology, sports and agricultural development were of both international and regional nature.

The Sultanate’s revenues from “business tourism” only in the fourth quarter of 2022 reached RO 9.31 million ($24.2 million).

The development of the MICE sector is part of the “Tourism Development Strategy in the Sultanate of Oman 2040″.

Source: Russian-Arab Business Council (RADS) 

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