{"id":82416,"date":"2026-05-25T00:57:28","date_gmt":"2026-05-24T21:57:28","guid":{"rendered":"https:\/\/embassylife.ru\/?p=82416"},"modified":"2026-05-25T01:07:53","modified_gmt":"2026-05-24T22:07:53","slug":"%d0%bc%d0%be%d1%81%d1%82%d1%8b-%d0%b4%d1%80%d1%83%d0%b6%d0%b1%d1%8b-%d0%ba%d0%b0%d0%ba-%d0%be%d0%b1%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%b5%d0%bd%d0%bd%d0%b0%d1%8f-%d0%b4%d0%b8%d0%bf%d0%bb%d0%be%d0%bc","status":"publish","type":"post","link":"https:\/\/embassylife.ru\/en\/2026\/05\/25\/82416\/","title":{"rendered":"Bridges of Friendship: how Public Diplomacy unites Nations at the IWC Spring Fair"},"content":{"rendered":"
One of the brightest and warmest events in the international life of the capital took place in Moscow \u2014 the Charity Spring Bazaar. The event was organized by the International Women’s Club (IWC), which unites the spouses of ambassadors of foreign countries and foreign diplomats. At the invitation of the organizers, the fair was visited by a delegation of the International Women’s Union (IWU) headed by the President of the organization Alfiya Amirova. The Russian delegation also included members of the union Tatiana Zelenchenkova and Yulia Gorkova.
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In modern geopolitical realities, it is public diplomacy and “soft power” that assume the most important mission \u2014 to remain a reliable bridge between peoples. Strengthening humanitarian contacts, sincere respect for each other’s traditions, and open cultural dialogue are the only true path to harmony, stability, and creativity in an emerging multipolar world. Today, cultural diplomacy works more than any formal meetings. Through cuisine, art and traditions, people get to know each other better, find common values and common ground. The last fair clearly proved that the desire for friendship and mutual understanding is able to unite people, regardless of any boundaries.
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Kaleidoscope of world cultures and traditions<\/strong>
\nThe fair site has become a unique cultural exchange space. Diplomatic missions of dozens of countries, including Kazakhstan, Azerbaijan, Turkey, Lebanon, Thailand and many others, have deployed their national pavilions filled with color and authentic goods. Visitors were able to make a real trip around the world: taste traditional treats at an international food court, get acquainted with the customs of different countries and purchase unique national souvenirs. The real decoration of the holiday was the colorful performances of national creative teams, which filled the atmosphere with music and lively emotions.<\/div>\n
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A worthy representation of Russia: quality and tradition
\nThe Russian Federation was represented at the event at the highest level, which aroused great interest among foreign diplomats and guests. Domestic manufacturers and craftsmen demonstrated the reference quality of products in which centuries-old traditions are harmoniously combined with modern standards:<\/p>\n